IRN-BRU
THE HOTTEST
To keep armchair football fans warm and cosy during the first ever winter World Cup, we launched the IRN-BRU Winter Footy Kit. In a twist on the usual kit, IRN-BRU went for comfort and cosiness over athleticism. The tartan patterned kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks.
We created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from BBC football commentator Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit.
Role: Art Direction
Film & photography: Alessio Avezzano
Year: 2022
THE HOTTEST
KIT LAUNCH
To keep armchair football fans warm and cosy during the first ever winter World Cup, we launched the IRN-BRU Winter Footy Kit. In a twist on the usual kit, IRN-BRU went for comfort and cosiness over athleticism. The tartan patterned kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks.
We created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from BBC football commentator Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit.
Role: Art Direction
Film & photography: Alessio Avezzano
Year: 2022
