Irish Pharmaceutical Healthcare Association
Ireland plays host to companies developing some of the most ground-breaking health innovations in modern medicine. But a lot of people in Ireland, including policymakers, don’t know about the innovation happening at their doorstep. We told that story.
To show policy makers that the decisions they make today affect the patients of tomorrow, we created a patient of the future - someone who has enjoyed many healthy years because of innovation happening today. Working with Irish illustrator Dermot Flynn, we told the story of a grandfather looking back at his favourite memories, showing how the advancement of medicine has improved his life.
Role: Art Direction
Year: 2023
INNOVATE FOR LIFE
Ireland plays host to companies developing some of the most ground-breaking health innovations in modern medicine. But a lot of people in Ireland, including policymakers, don’t know about the innovation happening at their doorstep. We told that story.
To show policy makers that the decisions they make today affect the patients of tomorrow, we created a patient of the future - someone who has enjoyed many healthy years because of innovation happening today. Working with Irish illustrator Dermot Flynn, we told the story of a grandfather looking back at his favourite memories, showing how the advancement of medicine has improved his life.
Role: Art Direction
Year: 2023