FC Groningen

BREAKING GROUND


About 16 people die prematurely each year in the Dutch province of Groningen due to stress caused by gas drilling earthquakes and related damage. Thousands of homes and buildings have been damaged, including some of the region’s rich stock of medieval churches.

To raise awareness and stand with people being affected by the quake problems, players of FC Groningen wore this all-black kit during cup games. The rips in the shirt represent the thousands of homes that have been damaged and the broken lives of people living in them. Photos of the jersey were on the front page of the Dutch national news website and all major newspapers and sports magazines covered it - putting the problem back on the map.

Role: Art Direction
Year: 2022




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