Mental Health Groningen
A SH*T DAY
For this campaign, we worked closely with young people to explore what they really feel, and what helps them feel better. The result is a campaign co-created with students and peers that says what everyone thinks but few dare to say out loud: it’s okay not to be okay.
In a no-nonsense Groningen way the campaign makes talking about mental health normal and accessible. Including a website full of practical tools, tips, and a map of places in the region where you can go for help or simply have a chat. In front of those locations, yellow carpets were rolled out as a warm invitation to step inside. We also distributed special toilet paper across the region, printed with messages to spark conversation. A light-hearted reminder that everyone has sh*tty days, and it's okay to let out what's bothering you.
RTL Nieuws featured the campaign, scroll to the bottom of the page to watch the segment.
Role: Art Direction, Copywriting & Design
Photography: Jantina Talsma
Videography: Daan Oosterhuis
A SH*T DAY
IS OKAY
For this campaign, we worked closely with young people to explore what they really feel, and what helps them feel better. The result is a campaign co-created with students and peers that says what everyone thinks but few dare to say out loud: it’s okay not to be okay.
In a no-nonsense Groningen way the campaign makes talking about mental health normal and accessible. Including a website full of practical tools, tips, and a map of places in the region where you can go for help or simply have a chat. In front of those locations, yellow carpets were rolled out as a warm invitation to step inside. We also distributed special toilet paper across the region, printed with messages to spark conversation. A light-hearted reminder that everyone has sh*tty days, and it's okay to let out what's bothering you.
RTL Nieuws featured the campaign, scroll to the bottom of the page to watch the segment.
Role: Art Direction, Copywriting & Design
Photography: Jantina Talsma
Videography: Daan Oosterhuis
Featured: Algemeen Dagblad, RTL Nieuws, Dagblad van het Noorden, RTV Noord, Oog TV