https://thijsvandenbroek.com Thijs - Art Director Wed, 03 Dec 2025 07:22:52 +0000 https://thijsvandenbroek.com en https://thijsvandenbroek.com/Main-page Mon, 21 Aug 2023 16:46:42 +0000 Thijs - Art Director https://thijsvandenbroek.com/Main-page https://thijsvandenbroek.com/About Mon, 21 Aug 2023 16:46:43 +0000 Thijs - Art Director https://thijsvandenbroek.com/About ABOUT MEHi, Thijs here. Art Director from Groningen who comes up with ideas that shake you awake. Ideas that stir something inside. And sneak into your head to move things around a bit. I’m crazy about stories, designs, films, drawings and campaigns that make you feel something. That provoke. That make people think. Or better yet: move them to act. For me that always starts with ideas so simple you can explain them in a single sentence, and so striking you can’t ignore them in the street. In ten years of working as an Art Director and Designer I’ve worked on projects in the sports, beverages, telecom, the public and health sector, for clients including the Scottish Government, FC Groningen, Univé, The Famous Grouse, Sweco, IRN-BRU and The Macallan. In 2021, I graduated cum laude from the Creative Advertising MSc at the Edinburgh Napier University and was selected by the international D&amp;AD jury as One To Watch, a prestigious recognition for emerging creative talent from around the world. In 2025, the jury of Young Dogs awarded me the title of Rising Star and I got nominated for the Golden Saw, an award that celebrates creative talent willing to challenge the established order. My work has been featured in the Dutch national news, ESPN and my parents’ pin board.Have a project in mind, want to collaborate, or simply want to say hi? Reach out anytime through the channels below. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4655440d5b87961c133e8b24f3eee0a968e147850db2922903d6495d0625d2b3/T.jpg" data-mid="223525774" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/4655440d5b87961c133e8b24f3eee0a968e147850db2922903d6495d0625d2b3/T.jpg" />💼 Work &amp; Study 2023 - now // Buenaparte, Groningen 2021 – 2023 // The Leith Agency, Edinburgh2019 – 2020 // Belsimpel, Groningen2017 – 2019 // FC Groningen, Groningen2017 – now // Independent creative 2020 – 2021&nbsp;// Edinburgh Napier University2014 – 2019 // Hanze University Groningen 🏆 Personal awards 2025 // Young Dogs Golden Saw nominee 2025 // Young Dogs x AWOL Rising Star2021 // D&amp;AD New Blood One to Watch https://thijsvandenbroek.com/Threads-of-Oosterpark Wed, 03 Dec 2025 07:22:52 +0000 Thijs - Art Director https://thijsvandenbroek.com/Threads-of-Oosterpark <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/b3b70402f7ae0b7033e8f464a61d0a7031a96aaad21cf6fdc47eb1d37251f293/FCG_DerdeShirt_2025_CaseWebsite11.jpg" data-mid="241388366" border="0" src="https://freight.cargo.site/w/1000/i/b3b70402f7ae0b7033e8f464a61d0a7031a96aaad21cf6fdc47eb1d37251f293/FCG_DerdeShirt_2025_CaseWebsite11.jpg" /> FC Groningen THREADS OF OOSTERPARK In 2025 it was 20 years since FC Groningen last played in the old Oosterpark Stadium. To mark that milestone I designed a third shirt that pays tribute to the club’s former home. The shirt is full of details rooted in the club’s old home: a traditional cut, woven Oosterpark lettering, and collar and cuff patterns inspired by the steel bars of the original stadium sign. On that design foundation, we built a campaign that connects past and present through raw, early-2000s-styled black-and-white imagery featuring current players, club legends and local youth.Role:&nbsp;Design &amp; Art DirectionPhotography: Ewoud RooksVideography: Daan OosterhuisStyling: Olaf Boonstra BEST SELLINGlaunch day in club histoy 3500+shirts sold in the first week <img width="1667" height="1050" width_o="1667" height_o="1050" data-src="https://freight.cargo.site/t/original/i/87dbdff25dd6ddb366af2ce14295797e69e93b31681f6e4b15f7407583f58c35/Thumb.jpg" data-mid="241388095" border="0" src="https://freight.cargo.site/w/1000/i/87dbdff25dd6ddb366af2ce14295797e69e93b31681f6e4b15f7407583f58c35/Thumb.jpg" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/676725700a839ec66d6cf8220cc2925d28261791acb7a07c990ede40945c9009/FCG_DerdeShirt_2025_CaseWebsite6.jpg" data-mid="241388247" border="0" src="https://freight.cargo.site/w/1000/i/676725700a839ec66d6cf8220cc2925d28261791acb7a07c990ede40945c9009/FCG_DerdeShirt_2025_CaseWebsite6.jpg" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/08fa5827a2adbf0b9957d6ec583962eed5c88f4141a5e0dc0d3e26cd41a0dada/FCG_DerdeShirt_2025_CaseWebsite7.jpg" data-mid="241388249" border="0" src="https://freight.cargo.site/w/1000/i/08fa5827a2adbf0b9957d6ec583962eed5c88f4141a5e0dc0d3e26cd41a0dada/FCG_DerdeShirt_2025_CaseWebsite7.jpg" /> WHERE THE LOVE FOR THE GAME KICKED OFF For the campaign we returned to the neighbourhood where the club’s first stadium stood for decades.&nbsp; A place that shaped the identity of the club and its supporters. Together with former players and young Oosterparkers, we hung out on Goudenregenplein and kicked a ball around on Kamperfoeliestraat. Familiar streets, just around the corner from club history.&nbsp; Shot by Ewoud Rooks on a Monochrom Leica and filmed by Daan in nostalgic 4:3 with a mix of vintage lenses and true 2000s camcorder footage, the campaign recreates the unmistakable texture of the era. Styled by Olaf with tracksuits, flip phones and sidewalk-parked cars, the film follows young fans drifting into the collective memory of FC Groningen’s supporters.&nbsp;Because the old stadium may be gone, but it never really left us. <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/005c1003b76e054d62fd3f96ca082535781e54467278a0815b0d6c8e17564648/FCG_DerdeShirt_2025_CaseWebsite9.jpg" data-mid="241388251" border="0" src="https://freight.cargo.site/w/1000/i/005c1003b76e054d62fd3f96ca082535781e54467278a0815b0d6c8e17564648/FCG_DerdeShirt_2025_CaseWebsite9.jpg" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/4c2f4659b33ffdd6a6e6d1dc217d0eb5a16e68758ea3970aba62269de331dc6d/FCG_DerdeShirt_2025_CaseWebsite10.jpg" data-mid="241388252" border="0" src="https://freight.cargo.site/w/1000/i/4c2f4659b33ffdd6a6e6d1dc217d0eb5a16e68758ea3970aba62269de331dc6d/FCG_DerdeShirt_2025_CaseWebsite10.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/917e8713e5c31218fca546d2e481646e58d1c9bb2f29451d49cdc7bbf924d940/FCG_DerdeShirt_2025_CaseWebsite9.jpg" data-mid="241388364" border="0" src="https://freight.cargo.site/w/1000/i/917e8713e5c31218fca546d2e481646e58d1c9bb2f29451d49cdc7bbf924d940/FCG_DerdeShirt_2025_CaseWebsite9.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/76f8266cf1d5f885d2dc1fcd8e7b9f2f7eb1e59a555c7bcb1d25d5cbb33281ea/FCG_DerdeShirt_2025_CaseWebsite10.jpg" data-mid="241388365" border="0" src="https://freight.cargo.site/w/1000/i/76f8266cf1d5f885d2dc1fcd8e7b9f2f7eb1e59a555c7bcb1d25d5cbb33281ea/FCG_DerdeShirt_2025_CaseWebsite10.jpg" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/4e0633d91e48bec712784fb055886aa9b772625cfb2f27fa166d7d0ddfd39613/FCG_DerdeShirt_2025_CaseWebsite8.jpg" data-mid="241388250" border="0" src="https://freight.cargo.site/w/1000/i/4e0633d91e48bec712784fb055886aa9b772625cfb2f27fa166d7d0ddfd39613/FCG_DerdeShirt_2025_CaseWebsite8.jpg" /> https://thijsvandenbroek.com/A-sh-t-day-is-okay Mon, 06 Oct 2025 17:03:16 +0000 Thijs - Art Director https://thijsvandenbroek.com/A-sh-t-day-is-okay &nbsp;<img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/5ff2e4892369d91207db519e5d1f1577741f904b957b70c9ce74ef15e0f0b853/KDM_Case_Thijs.jpg" data-mid="239538525" border="0" src="https://freight.cargo.site/w/1000/i/5ff2e4892369d91207db519e5d1f1577741f904b957b70c9ce74ef15e0f0b853/KDM_Case_Thijs.jpg" /> Mental Health Groningen A SH*T DAY IS OKAY For this campaign, we worked closely with young people to explore what they really feel, and what helps them feel better. The result is a campaign co-created with students and peers that says what everyone thinks but few dare to say out loud: it’s okay not to be okay. In a no-nonsense Groningen way the campaign makes talking about mental health normal and accessible. Including a website full of practical tools, tips, and a map of places in the region where you can go for help or simply have a chat. In front of those locations, yellow carpets were rolled out as a warm invitation to step inside.&nbsp;We also distributed special toilet paper across the region, printed with messages to spark conversation. A light-hearted reminder that everyone has sh*tty days, and it's okay to let out what's bothering you.RTL Nieuws featured the campaign, scroll to the bottom of the page to watch the segment. Role: Art Direction, Copywriting &amp; DesignPhotography: Jantina TalsmaVideography: Daan Oosterhuis <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/54932c2ce0326255a7767517fef644777dafac927f8e546401496186e8746a3d/BP_GG_KUTDAGMAG_GIF.gif" data-mid="239538282" border="0" src="https://freight.cargo.site/w/1000/i/54932c2ce0326255a7767517fef644777dafac927f8e546401496186e8746a3d/BP_GG_KUTDAGMAG_GIF.gif" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/a4fa1ba45efd837cabf40be448bb3e1bbb45b2fb77f9577660b46dd541a08d7f/KDM_Case_Thijs7.jpg" data-mid="239548705" border="0" src="https://freight.cargo.site/w/1000/i/a4fa1ba45efd837cabf40be448bb3e1bbb45b2fb77f9577660b46dd541a08d7f/KDM_Case_Thijs7.jpg" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/75716e4147f136d019395fc503bf76ecec0a55ad6a81b34c569ff274ae0992b1/KDM_Case_Thijs4.jpg" data-mid="239538527" border="0" src="https://freight.cargo.site/w/1000/i/75716e4147f136d019395fc503bf76ecec0a55ad6a81b34c569ff274ae0992b1/KDM_Case_Thijs4.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/ad79dd08058a7920d926d23d1f5866e09031a5a2ab992b440655fa40895b3bcc/KDM_Case_Thijs6.jpg" data-mid="239539076" border="0" src="https://freight.cargo.site/w/1000/i/ad79dd08058a7920d926d23d1f5866e09031a5a2ab992b440655fa40895b3bcc/KDM_Case_Thijs6.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/311bb992a2b9c4f10db27306dfa0b5436ed877bbb8b4bde9cd5951b3620cca70/KDM_Case_Thijs2.jpg" data-mid="239539078" border="0" src="https://freight.cargo.site/w/1000/i/311bb992a2b9c4f10db27306dfa0b5436ed877bbb8b4bde9cd5951b3620cca70/KDM_Case_Thijs2.jpg" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/5e0f0d3a55a6a9190fc98a8db171c238d2e8d32dc3d1595820e94ad02f363704/KDM_Case_Thijs5.jpg" data-mid="239539080" border="0" src="https://freight.cargo.site/w/1000/i/5e0f0d3a55a6a9190fc98a8db171c238d2e8d32dc3d1595820e94ad02f363704/KDM_Case_Thijs5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/086cef351dca0bbbcef9b1f1a589129ae63dc1688d4e81dd3bedb2a62158e545/hover-animatie-schermopname.gif" data-mid="239538539" border="0" src="https://freight.cargo.site/w/1000/i/086cef351dca0bbbcef9b1f1a589129ae63dc1688d4e81dd3bedb2a62158e545/hover-animatie-schermopname.gif" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/852ddf2edc4b1fffb1a0a5fe7a515bc9eae1fc3cd9ff0a27d689e6a07f828464/KDM_Case_Thijs3.jpg" data-mid="239538526" border="0" src="https://freight.cargo.site/w/1000/i/852ddf2edc4b1fffb1a0a5fe7a515bc9eae1fc3cd9ff0a27d689e6a07f828464/KDM_Case_Thijs3.jpg" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/41a3c3dfa14b18d4be808f34923bb8eb6edd3277c8c4163e55f89db68b9e7d4d/KDM_Case_Thijs7.jpg" data-mid="239538545" border="0" src="https://freight.cargo.site/w/1000/i/41a3c3dfa14b18d4be808f34923bb8eb6edd3277c8c4163e55f89db68b9e7d4d/KDM_Case_Thijs7.jpg" /> Featured: Algemeen Dagblad, RTL Nieuws, Dagblad van het Noorden, RTV Noord, Oog TV https://thijsvandenbroek.com/Defending-the-city Sat, 10 Aug 2024 08:13:30 +0000 Thijs - Art Director https://thijsvandenbroek.com/Defending-the-city <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/7c21798816cd56f8b54fd0d5571365d2f218dcacace65362b6353bcc56224120/EwoudRooks-FCGroningen-DerdeShirt-1.jpg" data-mid="220247761" border="0" src="https://freight.cargo.site/w/1000/i/7c21798816cd56f8b54fd0d5571365d2f218dcacace65362b6353bcc56224120/EwoudRooks-FCGroningen-DerdeShirt-1.jpg" /> FC Groningen DEFENDING THE CITY In 1672, the city of Groningen faced an attack by the Bishop of Münster, Bernhard von Galen, also known as ‘Bombing Berend’. On August 28, after fierce defense by the citizens of Groningen, his army was forced to retreat. This historic event is commemorated annually in Groningen. For the 2024 celebration, I designed a special FC Groningen shirt, inspired by historical prints from 1672. The shirt is a tribute to the spirit of teamwork and resilience that has defined the city and its football club through the centuries.Role:&nbsp;Design &amp; Art DirectionPhotography: Ewoud Rooks 7000+shirts sold 2.6monline impressions +500%increase in third kit sales <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/aff1295b5daaad0af579473f4418c32960f288d85a5aeefb09ea3ec32924b5a9/EwoudRooks-FCGroningen-DerdeShirt-11.jpg" data-mid="216120160" border="0" src="https://freight.cargo.site/w/1000/i/aff1295b5daaad0af579473f4418c32960f288d85a5aeefb09ea3ec32924b5a9/EwoudRooks-FCGroningen-DerdeShirt-11.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a53621328e231efea93fcfa75c5b7eb6b4b5f6903301528917ce9b0afec94b89/1536_4590.jpg" data-mid="216120388" border="0" src="https://freight.cargo.site/w/1000/i/a53621328e231efea93fcfa75c5b7eb6b4b5f6903301528917ce9b0afec94b89/1536_4590.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d21fb9b32c157c1e30aaf635776df540959e5c382dcbda9b22b93579f4741c03/EwoudRooks-FCGroningen-DerdeShirt-5.jpg" data-mid="216121576" border="0" src="https://freight.cargo.site/w/1000/i/d21fb9b32c157c1e30aaf635776df540959e5c382dcbda9b22b93579f4741c03/EwoudRooks-FCGroningen-DerdeShirt-5.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0a11aabe18b1d9614c65b0f3d4947235aac98289b753e137716548cd19c9a18c/EwoudRooks-FCGroningen-DerdeShirt-6.jpg" data-mid="216120129" border="0" src="https://freight.cargo.site/w/1000/i/0a11aabe18b1d9614c65b0f3d4947235aac98289b753e137716548cd19c9a18c/EwoudRooks-FCGroningen-DerdeShirt-6.jpg" /> FIGHTING FOR THE CITY OF GRONINGEN The shirt features several design elements that pay tribute to Groningen's rich history. The Groningen coat of arms is proudly displayed on the chest within a shield, while the collar and cuffs are decorated with a pattern inspired by the shapes of 17th-century bastion forts. The central visual element is an illustration, based on a 1672 print, running across the full shirt. With colors adapted to suit the modern design. We made sure the launch visuals and presentation reflected the design’s historical depth. Photographer Ewoud Rooks captured the new shirt in the Aa Church, a historic building that survived Bombing Berend’s attack. In these photos, with painterly-like light, the shirt is worn by the modern-day fortification line of the city: FC Groningen’s defenders. The kit sold out within hours, making it one of the best selling kits in club history. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8c516b5911bb6d72494c092c3ef9b35b5a43f5b6bff54f14c0353264a409475d/EwoudRooks-FCGroningen-DerdeShirt-15.jpg" data-mid="216121591" border="0" src="https://freight.cargo.site/w/1000/i/8c516b5911bb6d72494c092c3ef9b35b5a43f5b6bff54f14c0353264a409475d/EwoudRooks-FCGroningen-DerdeShirt-15.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/eecae338ab92888cccbb860123dcb3dbc6bc3853bf94f1a53f876da584488fc0/EwoudRooks-FCGroningen-DerdeShirt-14.jpg" data-mid="216121583" border="0" src="https://freight.cargo.site/w/1000/i/eecae338ab92888cccbb860123dcb3dbc6bc3853bf94f1a53f876da584488fc0/EwoudRooks-FCGroningen-DerdeShirt-14.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/c85ca88a2396c7dff824ffe13f7fb0ea82ec9111218e218ac5bf08b08f956954/EwoudRooks-FCGroningen-DerdeShirt-7.jpg" data-mid="216121596" border="0" src="https://freight.cargo.site/w/1000/i/c85ca88a2396c7dff824ffe13f7fb0ea82ec9111218e218ac5bf08b08f956954/EwoudRooks-FCGroningen-DerdeShirt-7.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/81bec1b2152b1cfc92a32348d882f19f8ff70775210c4427705721d3d5d43c2d/EwoudRooks-FCGroningen-DerdeShirt-10.jpg" data-mid="216121577" border="0" src="https://freight.cargo.site/w/1000/i/81bec1b2152b1cfc92a32348d882f19f8ff70775210c4427705721d3d5d43c2d/EwoudRooks-FCGroningen-DerdeShirt-10.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d46462abd00cc12683e656eb4c80913bb284c5ada414741e5adf584bd91954c8/EwoudRooks-FCGroningen-DerdeShirt-9.jpg" data-mid="216121643" border="0" src="https://freight.cargo.site/w/1000/i/d46462abd00cc12683e656eb4c80913bb284c5ada414741e5adf584bd91954c8/EwoudRooks-FCGroningen-DerdeShirt-9.jpg" /> https://thijsvandenbroek.com/Damn-useful-animals Fri, 26 Jul 2024 11:39:20 +0000 Thijs - Art Director https://thijsvandenbroek.com/Damn-useful-animals <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c008e95026cc49656ff538fef683322e89ca7b7dd38e902c296d57347b7061ce/Wesp2.jpg" data-mid="215322251" border="0" src="https://freight.cargo.site/w/1000/i/c008e95026cc49656ff538fef683322e89ca7b7dd38e902c296d57347b7061ce/Wesp2.jpg" /> Municipality of Groningen DAMN (USEFUL) ANIMALS We live together with so many different urban animals. Sometimes they get in our way, but did you know that these animals are actually damn useful? With a twist in our headlines and imagery of animals looking the viewer straight into the eyes we turned the associations with these animals on their head. Role: Art Direction &amp; Copywriting <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/11558566240aae17744db9e964ec92fa55892910aff24930f12074b758056266/VND_PosterMockup_03.jpg" data-mid="215449085" border="0" src="https://freight.cargo.site/w/1000/i/11558566240aae17744db9e964ec92fa55892910aff24930f12074b758056266/VND_PosterMockup_03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a5936a475f291e67fa9342421f49f6cc52e2b2d37254325718eb650f4666632/Marter_LARGE.jpg" data-mid="215351217" border="0" src="https://freight.cargo.site/w/1000/i/9a5936a475f291e67fa9342421f49f6cc52e2b2d37254325718eb650f4666632/Marter_LARGE.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c2a333f941246178269869a0e65c7d6368a9098b0c021463cf82f6ce20331614/VND_PosterMockup.jpg" data-mid="215392561" border="0" src="https://freight.cargo.site/w/1000/i/c2a333f941246178269869a0e65c7d6368a9098b0c021463cf82f6ce20331614/VND_PosterMockup.jpg" /> Featured: NPO Radio 1, Dagblad van het Noorden https://thijsvandenbroek.com/The-hottest-kit-launch Sun, 13 Jul 2025 11:24:14 +0000 Thijs - Art Director https://thijsvandenbroek.com/The-hottest-kit-launch <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97042b2fcf96c80f8ecdd70729413ccfeb1c7b9e0225d9342503ea28b2cf5084/IMAGE-SIX_L1050262-2-RT.jpg" data-mid="235748170" border="0" src="https://freight.cargo.site/w/1000/i/97042b2fcf96c80f8ecdd70729413ccfeb1c7b9e0225d9342503ea28b2cf5084/IMAGE-SIX_L1050262-2-RT.jpg" /> IRN-BRU THE HOTTEST KIT LAUNCH To keep armchair football fans warm and cosy during the first ever winter World Cup, we launched the IRN-BRU Winter Footy Kit. In a twist on the usual kit, IRN-BRU went for comfort and cosiness over athleticism. The tartan patterned kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks.We created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from BBC football commentator Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit. Role: Art DirectionFilm &amp; photography: Alessio Avezzano <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b2c6b86ac1cba4a92313a75da948e6c9c50fb883185a4da0d3cc33ba8643d8be/IMAGE-ONE_L1050207-RT-Recovered.jpg" data-mid="235748171" border="0" src="https://freight.cargo.site/w/1000/i/b2c6b86ac1cba4a92313a75da948e6c9c50fb883185a4da0d3cc33ba8643d8be/IMAGE-ONE_L1050207-RT-Recovered.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/51d9fcfb0c188689f726079e3104ea2dd273be27e4ad554f6f742d6c5bcc3167/IMAGE-THREE_L1050392-RT.jpg" data-mid="235748169" border="0" src="https://freight.cargo.site/w/1000/i/51d9fcfb0c188689f726079e3104ea2dd273be27e4ad554f6f742d6c5bcc3167/IMAGE-THREE_L1050392-RT.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6b02f0b5d5117b15d72a8b6c27165c8cd483af408a8987648a3c36bbbe843749/IMAGE-FIVE_L1050288-RT.jpg" data-mid="235748168" border="0" src="https://freight.cargo.site/w/1000/i/6b02f0b5d5117b15d72a8b6c27165c8cd483af408a8987648a3c36bbbe843749/IMAGE-FIVE_L1050288-RT.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/faa3e12848a45dda2acbf2752646111b46c3ccb965d5d519abbcdcde9f3bd88d/WFK_SocialPost_Social1.jpg" data-mid="235748164" border="0" src="https://freight.cargo.site/w/1000/i/faa3e12848a45dda2acbf2752646111b46c3ccb965d5d519abbcdcde9f3bd88d/WFK_SocialPost_Social1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/acb24ee61700e6d30b1cf19d46888e0d534dda94600075f2f13a8c5dd3e43920/IMAGE-FOUR_L1050372-RT2.jpg" data-mid="235748163" border="0" src="https://freight.cargo.site/w/1000/i/acb24ee61700e6d30b1cf19d46888e0d534dda94600075f2f13a8c5dd3e43920/IMAGE-FOUR_L1050372-RT2.jpg" /> Featured: Marketing Beat, Creative Brief, The Stable, Ads of the World https://thijsvandenbroek.com/Enjoy-it-while-you-can Fri, 25 Aug 2023 19:50:35 +0000 Thijs - Art Director https://thijsvandenbroek.com/Enjoy-it-while-you-can <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19055df97fd65028494c6097d5d97babfd4c1e05edc67dc1bf31edfda94e4d46/Untitled-1.jpg" data-mid="215393433" border="0" src="https://freight.cargo.site/w/1000/i/19055df97fd65028494c6097d5d97babfd4c1e05edc67dc1bf31edfda94e4d46/Untitled-1.jpg" /> IRN-BRU ENJOY IT WHILE YOU CAN During the summer of 2023, IRN BRU released two limited edition flavors: Tropical and Ice Cream. We created a colourful and summery OOH-campaign that communicates the limited edition message in the brand’s typical tongue-in-cheek tone of voice. Because just like the Scottish summer, these cans weren’t around for long... Role: Art Direction <img width="2958" height="1664" width_o="2958" height_o="1664" data-src="https://freight.cargo.site/t/original/i/d5b75baf9caaac95a13a06dc7407f6550fb23eb237da02f6bc499650309d93a5/IB_Flavs_Mockup04.jpg" data-mid="189002372" border="0" src="https://freight.cargo.site/w/1000/i/d5b75baf9caaac95a13a06dc7407f6550fb23eb237da02f6bc499650309d93a5/IB_Flavs_Mockup04.jpg" /> <img width="3438" height="3871" width_o="3438" height_o="3871" data-src="https://freight.cargo.site/t/original/i/f3c8af19ae5d434dbcfffbafa4b8e1796888ad5e8bde5dd46817d62a1f5006f4/IB_Flavs_Mockup01.jpg" data-mid="189002369" border="0" src="https://freight.cargo.site/w/1000/i/f3c8af19ae5d434dbcfffbafa4b8e1796888ad5e8bde5dd46817d62a1f5006f4/IB_Flavs_Mockup01.jpg" /> <img width="1605" height="1806" width_o="1605" height_o="1806" data-src="https://freight.cargo.site/t/original/i/9b1bf154630aa41e0cf1f365440f32a1901db1129d947e45707e1dde5a187db2/IB_Flavs_Mockup02.jpg" data-mid="189002370" border="0" src="https://freight.cargo.site/w/1000/i/9b1bf154630aa41e0cf1f365440f32a1901db1129d947e45707e1dde5a187db2/IB_Flavs_Mockup02.jpg" /> <img width="2847" height="1602" width_o="2847" height_o="1602" data-src="https://freight.cargo.site/t/original/i/10dd80e0b9e03d0ff1592375fb51ac799fb72b5bb5f1bed78f946b24c50ace8a/IB_Flavs_Mockup05.jpg" data-mid="189004875" border="0" src="https://freight.cargo.site/w/1000/i/10dd80e0b9e03d0ff1592375fb51ac799fb72b5bb5f1bed78f946b24c50ace8a/IB_Flavs_Mockup05.jpg" /> <img width="3986" height="2243" width_o="3986" height_o="2243" data-src="https://freight.cargo.site/t/original/i/c39916cc5219de90ea2346af4cb249cd2b2a40c763176fc47348f8ba65d3f663/IB_Flavs_Mockup03.jpg" data-mid="189002371" border="0" src="https://freight.cargo.site/w/1000/i/c39916cc5219de90ea2346af4cb249cd2b2a40c763176fc47348f8ba65d3f663/IB_Flavs_Mockup03.jpg" /> https://thijsvandenbroek.com/Breaking-ground Wed, 23 Aug 2023 06:33:30 +0000 Thijs - Art Director https://thijsvandenbroek.com/Breaking-ground <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/cf40aa0a5d0b75a6aeee847eb88589424b3bc6a1ba49d92dbbbcd705fbcdfb73/fc-groningen-beker-voetbalshirt.jpg" data-mid="239098870" border="0" src="https://freight.cargo.site/w/1000/i/cf40aa0a5d0b75a6aeee847eb88589424b3bc6a1ba49d92dbbbcd705fbcdfb73/fc-groningen-beker-voetbalshirt.jpg" /> FC Groningen BREAKING GROUND About 16 people die prematurely each year in the Dutch province of Groningen due to stress caused by gas drilling earthquakes and related damage. Thousands of homes and buildings have been damaged, including some of the region’s rich stock of medieval churches. To raise awareness and stand with people being affected by the quake problems, players of FC Groningen wore this all-black kit during cup games. The rips in the shirt represent the thousands of homes that have been damaged and the broken lives of people living in them. Photos of the jersey were on the front page of the Dutch national news website and all major newspapers and sports magazines covered it - putting the problem back on the map. Role: Art Direction +1.5mOver 1.5 million people reached FRONT PAGEof Dutch sports news and Dutch national news SOLD OUTLimited run of shirts sold out within 5 days <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/4cc315a4818e6062444d14bdfdec0d6e6bf15a7c5f4612a2268c80013cf80cbe/resize-70-scaled.jpg" data-mid="188667122" border="0" src="https://freight.cargo.site/w/1000/i/4cc315a4818e6062444d14bdfdec0d6e6bf15a7c5f4612a2268c80013cf80cbe/resize-70-scaled.jpg" /> Featured:&nbsp;ESPN,&nbsp;Dutch national news, Dutch Telegraph,&nbsp;NRC Newspaper, Ads of the World https://thijsvandenbroek.com/Innovate-for-Life Tue, 30 Jul 2024 08:04:32 +0000 Thijs - Art Director https://thijsvandenbroek.com/Innovate-for-Life <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/783cddd573c503ce08acc2265edda1907daed2a09d58272bef96ad650853406e/innovate-for-life-1920x1080-3.jpg" data-mid="215521604" border="0" src="https://freight.cargo.site/w/1000/i/783cddd573c503ce08acc2265edda1907daed2a09d58272bef96ad650853406e/innovate-for-life-1920x1080-3.jpg" /> Irish Pharmaceutical Healthcare Association INNOVATE FOR LIFE Ireland plays host to companies developing some of the most ground-breaking health innovations in modern medicine. But a lot of people in Ireland, including policymakers, don’t know about the innovation happening at their doorstep. We told that story.To show policy makers that the decisions they make today affect the patients of tomorrow, we created a patient of the future - someone who has enjoyed many healthy years because of innovation happening today. Working with Irish illustrator Dermot Flynn, we told the story of a grandfather looking back at his favourite memories, showing how the advancement of medicine has improved his life. Role:&nbsp;Art Direction